Job DescriptionMain responsibilities will include:Develop and own the product commercialization plans, strategies and related activities from pre-through post-launches phases.Align the product strategic with the overall ESKD platform strategic plan and ensures successful products’ plans execution.Agree with different countries to customize and adapt plans to local needs and implements together the plan execution and “Go to market Activities”.Identify customer insights and market trends using market research, market sensing, customer centricity, other information-gathering methods and related analytics to advise marketing and product development decision-making, plans and activities.Build and drive Omnichannel campaigns to target customer segments together with the Marcom team and supports countries’ adaptation and evaluates performance.Craft growth strategies, new service categories that have the potential to generate significant new value for customers and comes up with new ways to promote the products.Set-up and lead specific round tables, Voice of Customers, symposia, monitoring of competitor activities during congresses.Handle and perform new product launches and support RA execution for registration of new products and QA execution on product recalls and field corrective actions.Develop and produce promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence for the products of responsibility.About youBachelor’s degree, or scientific graduate degree preferred.English proficient.Experienced in healthcare field.Understanding of market dynamics and customer needs.Open to travel across EMEA.Production of marketing promotional materials. Database management, data analysis, market assessment, metrics management experience is an asset.Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Primary Work LocationITA Milano - Via Enrico CialdiniAdditional LocationsWork Shift